Reeves Jewelry & Gold Buyer

Reeves Jewelry and Gold Buyer at 615 Hawthorne Avenue in Athens, GA is a family owned and operated business celebrating 60 years in 2026. Founded around 1966, the store has been a fixture on Hawthorne Avenue for six decades, building trust through fair dealings, expert craftsmanship, and genuine relationships with customers. The business describes itself as expertly curated and relationally focused, meaning the staff takes time to understand what each customer wants rather than rushing through transactions. Services include retail jewelry sales, custom jewelry creation, repairs and rejuvenation of existing pieces, gold and silver buying, and ring experiences available by bookable appointment. The ring experience appointments allow customers to browse and try on pieces in a personalized setting. Reeves is launching an online store in Summer 2026, but the in person experience at the Hawthorne Avenue location remains the heart of the business. Hours run through standard retail days. The longevity of a 60 year family run jeweler in a college town speaks to something meaningful about the trust they have built with generations of Athens, GA residents. At a perfect 5.0 star rating with more than 158 reviews, every customer has been satisfied with their experience. For jewelry buying, selling, repair, or custom creation, Reeves Jewelry is the kind of Athens institution that earns loyalty across generations.